Blog
What we learn by building.
Practical articles on websites, e-shops, speed and AI. No jargon where it is not needed.
Websites
How much does a website cost in 2026? Upfront and yearly costs
What drives the cost of building a website in Greece, which running costs follow (domain, hosting, email, maintenance) and how to compare two quotes.
· 5 min read
Websites
WordPress or a custom website? How to choose well
What you gain and what you give up with WordPress, when a site in custom code such as Next.js is worth it, and the questions to ask before you decide.
· 4 min read
Websites
Domain, hosting and email: what they are and what you need
What a domain, hosting and an email address with your business name are, how they connect through DNS, and what absolutely has to be in your name.
· 5 min read
SEO
Google Business Profile: how to get on Google Maps
How to create and verify a Google Business Profile, which categories to choose, how to collect reviews the right way and which mistakes can cost you the profile.
· 6 min read
SEO
SEO for small businesses: what really matters in 2026
What a small business has to do to be found on Google and in AI answers: a technical foundation, one page per service, local SEO, Search Console and what not to pay for.
· 5 min read
SEO
SEO or Google Ads? What to choose and when
How SEO and Google ads differ in time, cost and measurement, how Google charges per click and when it is worth running both.
· 5 min read
E-shops
How much does an e-shop cost in 2026? Every cost, including the running ones
What drives the cost of an e-shop in Greece, how much Shopify costs per month, which fees you pay on every sale and what running costs you have once it is built.
· 5 min read
E-shops
What you need to open an e-shop in Greece: 2026 checklist
Every step to open an e-shop in Greece in 2026: business and activity code (KAD), e-invoicing and myDATA, payments, courier, legal pages and platform.
· 6 min read
E-shops
Shopify or WooCommerce? How to choose a platform for your e-shop
The two most common choices for a Greek e-shop, what you gain and what you pay with each, and when we recommend which.
· 4 min read
AI
What is llms.txt and why we added it to our site
A small text file that explains your site to AI assistants. What it does, what it does not do and whether it is worth the effort.
· 5 min read
Speed
How fast should a site be? Core Web Vitals in plain words
Three Google metrics that show whether a site loads fast, responds instantly and does not "jump around". What they mean and how to improve them.
· 3 min read