How much does an e-shop cost in 2026? Every cost, including the running ones
· 5 min read · CLICKO
Last updated:
What drives the cost of an e-shop in Greece, how much Shopify costs per month, which fees you pay on every sale and what running costs you have once it is built.
What determines the cost of the build
| Factor | What it affects |
|---|---|
| Platform | Shopify (subscription, little maintenance) or WooCommerce (hosting, more maintenance) |
| Design | Customising a ready-made theme or a fully custom design |
| Number of products | 20 products can be added by hand; 2,000 need a bulk import |
| Variants | Sizes, colours and pack sizes multiply the work |
| Integrations | Courier, e-invoicing provider, ERP, warehouse |
| Retail or wholesale | Per customer prices and account approvals add logic |
| Languages | Every language needs translation and setup |
| Content | Who writes the descriptions and takes the photos |
That is why a price like "e-shop from €X", given without knowing what you sell, tells you little. The right question for any agency is: what exactly is included, and what will I pay every month afterwards?
How much Shopify costs per month in Greece
Prices from Shopify's official pricing page for Greece (October 2026):
| Plan | Monthly price | Billed yearly | Card fee (Shopify Payments) | Fee if you use another payment provider |
|---|---|---|---|---|
| Basic | €27/month | €19/month | 1.9% + €0.25 | 2% |
| Grow | €74/month | €56/month | 1.8% + €0.25 | 1% |
| Advanced | €384/month | €289/month | 1.7% + €0.25 | 0.6% |
| Plus | from €2,100/month | On request | 1.5% + €0.25 | 0.2% |
Shopify gives you a 3 day free trial, then €1/month for the first 3 months. Hosting and SSL are included.
What this means in practice: for most new Greek e-shops, Basic is enough. Grow is worth it when you need staff accounts (Basic does not have them) or when sales grow enough for the lower fee to cover the difference.
Put in your own orders and see what Basic costs you per month:
Put in your own numbers
What Shopify will cost you each month
Total per month
€120.00
Basic subscription
€19.00
Card fees
€101.00
Per order
€1.20
Of your revenue
3.0%
Shopify Basic with Shopify Payments, for online card payments. Apps, theme, shipping and invoicing are not included.
Source: Shopify, prices for Greece, October 2026
What about WooCommerce?
WooCommerce itself is free. But you pay for:
- Hosting: good hosting for an e-shop, not the cheapest shared plan. Cheap hosting is the most common reason a WooCommerce shop becomes slow.
- Premium plugins: filters, courier integrations, invoicing. Many have a yearly licence.
- Maintenance: updates, backups, security. Either your time or someone's subscription.
- Payment fees: whichever card provider you choose, you pay a percentage on every transaction.
WooCommerce usually works out cheaper per month, but more expensive in time and in build cost when you need something special. The full breakdown is in our article Shopify or WooCommerce?
The running costs everyone forgets
| Running cost | What it is | When you pay it |
|---|---|---|
| Domain | The name of your e-shop (.gr or .com) | Every year |
| Platform or hosting | Shopify, or hosting for WooCommerce | Every month or year |
| Apps / plugins | Filters, reviews, upsells, returns | Every month |
| Card fees | A percentage of every card payment | On every sale |
| E-invoicing | A provider for receipts / invoices and submission to myDATA | Every month or per document |
| Email marketing | A platform for newsletters and automations (e.g. Klaviyo) | Free up to a number of contacts, then a subscription |
| Courier | A charge per shipment and per cash on delivery | On every order |
| Advertising | Meta, Google, TikTok | For as long as you want to bring in traffic |
Three numbers that explain why running costs and shipping matter so much:
70.22%
is the average share of carts abandoned before purchase, across 50 studies.
Source: Baymard Institute, September 2025
40%
of those who abandoned checkout did so over extra costs: shipping, taxes, fees.
Source: Baymard Institute, September 2025
How to compare e-shop quotes
- Ask for a list of everything included: pages, products the agency adds, integrations, training.
- Ask for the first year's running costs in writing, not just the build price.
- Ask who owns the domain, the platform account and the content. They should be in your name.
- Ask what happens after launch: who responds if something breaks, and how quickly.
- Ask for projects that are live today, not just screenshots.
Frequently asked questions
How much does Shopify cost per month?
In Greece, Basic costs €27 a month, or €19 a month billed yearly, according to Shopify's official pricing page (October 2026). Every card payment through Shopify Payments adds a fee of 1.9% + €0.25.
Is WooCommerce cheaper than Shopify?
On a monthly subscription, usually yes, because WooCommerce is free. But you pay for hosting, plugins and maintenance, so the gap narrows.
What running costs does an e-shop have?
Domain, platform or hosting, apps, card fees, e-invoicing, email marketing and courier.
Can I start small and grow later?
Yes. Shopify Basic with a few products and essential apps is the most common way to start. Upgrading your plan takes one click.
How much does it cost for CLICKO to build my e-shop?
It depends on all of the above. Tell us what you sell and you will get a clear proposal with everything included and the first year's running costs in writing.
Got something similar in mind?
Tell us what you want to build and we will reply with a clear proposal.